The complete range of 7 GODDESS perfumes of our niche perfumery brand Aimée de Mars is now available! Each perfume influences 1 chakra. So choose your pick and select the fragrance that supports your unique you!














Growing awareness for micro plastics in cosmetics

On October 22nd, 2020 the Keuringsdienst van Waarde broadcasted a documentary on Dutch television on the presence of micro plastics in most synthetic cosmetics. Luckily they also explained that natural cosmetics do not contain these. Do you want to make sure you do not buy a product that contains microplastics? Download the app, scan the ingredient list and find out!

Dutch Beauty Awards for Mádara, SO’BiO étic and 100BON

On September 7, 2020 many of our products were rewarded in the Dutch Beauty Award election. The new GROW/FEED haircare of Mádara won 3rd price, the waterproof Eye & lash make-up remover of SO’BiO étic won 2nd price for best Beauty Budget product and our entire range of 100BON natural fragrences won 2nd price. #soproud


BEAUTY ASTIR AWARD for Mádara Plum Plum lipbalm

On 27 March 2018, the prestigous Beauty Award was given to Mádara’s 100% natural Plum Plum lipbalm. The Dutch Beauty Press Jury was  unanimous and wrote that this Lipbalm with ‘plumping’ effect made lips extremely soft while boosting hydration. This is how good Vegan and Orgnanic skincare can feel and smell like!







From 19 March until 15 April 2018, the Novexpert Booster serum with Hyaluronic Acid is on promotion at all outlets of ICI PARIS XL in The Netherlands.

Or shop this serum with 25% discount online at